Gift Guide:
Christmas can be a stressful time: cards, decorations, baking, and most of all, gifts. We know th...
The Best Jeans For Your Zodiac Sign
Hey girl, what’s your sign? No, we’re not trying to pick you up, we’re asking because dependi...
Current Obsessions: Fall 2020
Each season we find ourselves obsessed with new things.
Here’s our list of trends we can’t get en...
Iconic Denim: Best Jeans Moments on Screen
With the Virginia Film Festival launching tomorrow (albeit a virtual launch), we’ve been thinking...
Halloween 2020 Inspo
Halloween will be decidedly different this year. But it’s still a holiday and it’s still fun to e...
Perfect Pairs : Denim Duos
Turning your bogo fomo into bogo inspo. Get excited for our very rare, happens only twice a year buy one get one half off sale.
"Second Summer" : What to Wear
Do you guys feel that fall excitement in the air like we do? Some mornings it’s cool enough we ca...
A Love Letter to Cut-Offs:
When summer comes, we spend our days in our jean shorts. If you have a pair, you know how much it...
The Summer Staycation Box : Perfect No Matter Your Plans
It’s summer! It’s finally here! Time for gatherings, cookouts, and the long awaited summer vacat...
11 Reasons to Book an Appointment
We get it. You’re tired of shopping in an Instagram scrolling fugue state and are ready to go out...
Current Obsessions: Summer 2020
Each season we find ourselves obsessed with new things.
This spring and summer have been no diffe...
Gift Guide for Recent Grads
This is a hard time to graduate. No graduation weekends, no cap and gown, no champagne toast with...
Mother's Day Gift Guide
Moms. We love them no matter what and we want to celebrate them come May. Every year there are gi...
Where We're Going in Them
All dressed up with nowhere to go. This has never been a truer statement. But! With a little will...
Why We Put Ours On
Waking up every morning to yet another day of quarantine can make the world feel like Groundhog D...
Happy Earth Day: Our Sustainability Practices
We are big fans of premium denim. This is an undeniable, roll-your-eyes-it’s-so-obvious kind of f...
New Season, New Closet
Ever wake up on a day in April and you can just feel that it’s time to tear through your closet a...
Stay (Fashionable) At Home Orders
Weeks can now feel like one long day and days can feel as long as weeks. Stay-at-home orders have...
Ten Years Ago...
Ten years ago I pulled the newspaper off the windows and opened Jean Theory's doors for the firs...